What Are The Advantages Of Mailchimp And Salesforce Integration?

Mailchimp is a marketing automation platform and an email marketing service tool. It is an all-in-one marketing platform that supports in managing and communicating to the clients, customers, and others. Mailchimp helps the users in providing free service of sending emails to the leads which does not exceed the count of 2000.

Integrating Salesforce with Mailchimp can help in simple share of data and establish communications, so as to improve customer engagement. Two tools are included in Mailchimp that offers to connect the Salesforce and Mailchimp accounts: one is built-in integration and another, the Mailchimp for Salesforce app.


The MailChimp Salesforce Integration helps the users in designing efficient email campaigns from the leads and contacts from the Salesforce instance. With the integration, creating segmented lists in Mailchimp with proper synchronization of Salesforce leads and contact records becomes simple and easy. Thus, this integration also helps to analyze reports, keep a record of subscribers, design queries, and more.

Benefits of Mailchimp and Salesforce Integration

  • Data Synchronization- With the help of integrating Mailchimp and Salesforce, users can share the data collected by them through various campaigns with the Salesforce. The synchronization of data is done automatically while providing the ability to update the records present in the list easily.
  • Customer Centric- The campaigns allow the sales people to analyze and design personalized messages for the customers and clients in order to retain them. The Salesforce integration to Mailchimp is widely used to follow the trail of the customer’s purchasing behaviour.
  • Segmented Lists- Mailchimp is readily customized for Salesforce by updating leads and Contacts to their respective groups according to their target marketing audience. It allows user to synchronize contacts from a Salesforce instance to a specific Mailchimp list. User no longer has to filter or segment the contacts as the data is easily updated automatically. 
  • Less time consumption- All the updates are done automatically as the data synchronization is done. User no longer needs to update the data at two places. The integration allows to perform the same tasks with much shorter time period. User no longer has to worry about leads and contacts individually which helps in reducing time consumption and also any error which might have likely occurred.


                                

Thus, Salesforce Mailchimp Integration helps users in multiple ways. There is no longer requirement of exporting leads from Salesforce and then adding them to Mailchimp for email campaigns. Everything will be synchronized and all the data is updated automatically. Salesforce contacts can be imported into Mailchimp and can be used for running campaigns.

Comments

Post a Comment

Popular posts from this blog

Salesforce For Nonprofits | Salesforce NPSP

Image
There are so many people in the world who lives their life for philanthropy. A lot of Non- Profit organizations in the world whose ultimate goal is to bring the change in this cruel world and make the whole world a great place to live in. These organizations are always working with low budget. This is the main reason Salesforce is trying its level best to make the missions of these organizations easier than ever before. Salesforce has already launched a lot of features and products that help Non- profit Organisations. What is Salesforce for Nonprofits (NPSP): The Nonprofit Success Pack(NPSP) is a customized version of Salesforce designed for the needs of nonprofit organizations. Out-of-the-box features include donation management tools, pre-built fundraising reports, and more. Above 30,000 nonprofits around the world use Salesforce. Whether it is small human services organizations working in a single community or multinational NGOs and foundations, Salesforce.org pr
Read more

Chrome Extensions For Salesforce | Salesforce Chrome Extensions

Image
Nowadays there are surplus amount of Chrome extensions designed and available for users for various functions while working on a Salesforce instance. These extensions can vary from Apps that can be used to regulate multiple Salesforce tasks, to full package of productivity features. Some of the Chrome extensions are very useful for the users in their day to day working lives. They increase the overall productivity of the user and also makes the tasks more simple. Astrea has build some   Chrome Extensions For Salesforce   that are discussed below. Astrea Smart vCard For Salesforce — Chrome Extension With this extension, users can organize and manage their contacts accurately. With the help of this extension, a user can migrate the contacts from Salesforce to mobile contacts via email. Users can export their Salesforce contacts from Account, Lead and Contacts as a vCard in VCF format. The Chrome extension can be downloaded from  here . Astrea Listview Export for
Read more

Salesforce Quickbooks Integration | QB Integration

Image
Quickbooks Online is an accounting software which is developed and maintained by Intuit. The product is mainly confined towards small and medium sized business. It offers accounting applications along with cloud based versions that readily obtains payments, manage and pay bills and payroll functions. Salesforce is the world’s #1 Customer Relationship Management (CRM) platform. The cloud-based applications for sales, service, marketing, and many more don’t really require IT professionals to set up or manage in Salesforce. Users can simply log in and start connecting to customers in a whole new way. With Integration of Quickbooks and Salesforce, the appropriate analysis of how a business is functioning and what measures can be taken to improve, can be done. It gives full visibility inside the business analytics. Quickbooks and Salesforce work together to exchange data between Sales and accounting, including customer details, sales order, expenses and invoices. Salesforce Qu
Read more